Creative Director of Copy
- Posted 11 May 2022
- Salary Negotiable
- LocationNew York
- Job type Permanent
- ReferenceBBBH132946_1652277215
- Contact NameMolly May
Job description
We are seeking a Creative Copy Director for a retail experienece company!
What you need:
Exceptional shopper experience to lead the development of creative strategy and high-impact ideas for global brands across a range of industries.
RESPONSIBILITIES
* Work in partnership with Creative and Strategy Directors to concept and plan execution of integrated shopper marketing programs and copy across a wide range of media and platforms
* Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
* Serve as a leader, creative mind, and project manager in one
* Connect the dots between creative and strategy to tell the client's story
* Create and write program ideas with strategically-aligned copy accurately against the required brief and revert
* Develop compelling activations and tactics which bring creative concepts to life and achieve program objectives
* Collaborate effectively with the cross-functional team, including account, strategy, design and project management
* Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
QUALIFICATIONS
- 8+ years of overall creative storytelling and copywriting experience, preferably on leading brands
- Strong portfolio of prior professional work (shopper is a plus)
- Solid understanding of CPG shopper marketing
- Team leadership experience required
- Creative strategy and copywriting experience strongly preferred
- Shopper activation experience preferred
- CPG and/or spirits experience preferred