Creative Director of Copy

Posted 11 May 2022
SalaryNegotiable
LocationNew York
Job type Permanent
DisciplineCreative
ReferenceBBBH132946_1652277215
Contact NameMolly May

Job description

We are seeking a Creative Copy Director for a retail experienece company!

What you need:
Exceptional shopper experience to lead the development of creative strategy and high-impact ideas for global brands across a range of industries.

RESPONSIBILITIES

* Work in partnership with Creative and Strategy Directors to concept and plan execution of integrated shopper marketing programs and copy across a wide range of media and platforms
* Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
* Serve as a leader, creative mind, and project manager in one
* Connect the dots between creative and strategy to tell the client's story
* Create and write program ideas with strategically-aligned copy accurately against the required brief and revert
* Develop compelling activations and tactics which bring creative concepts to life and achieve program objectives
* Collaborate effectively with the cross-functional team, including account, strategy, design and project management
* Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief

QUALIFICATIONS

  • 8+ years of overall creative storytelling and copywriting experience, preferably on leading brands
  • Strong portfolio of prior professional work (shopper is a plus)
  • Solid understanding of CPG shopper marketing
  • Team leadership experience required
  • Creative strategy and copywriting experience strongly preferred
  • Shopper activation experience preferred
  • CPG and/or spirits experience preferred