Social Media Director

Day to Day:

• Thoughtfully counsels clients based on social media landscape and business goals, showcasing ability to marry social media tactics up to client's broader strategy; takes immediate action on client feedback
• Develops social strategies based on client objectives, defining measurable KPIs and proactively assessing results on an ongoing basis to set benchmarks, inform content strategy and ensure success
• Proactively directs planning and execution of social media projects ensuring timeliness, efficiency and high-quality delivery of results
• Possesses skills necessary to handle issues management, mobilizing teams to respond to issues and provide strategically sound recommendations to clients on how to handle/address issues
• Plays active role in developing and tracking budgets related to client social media activities

Leadership

• Works collaboratively with account teams and other specialty teams, with ability to seamlessly flex between teams / management styles
• Demonstrates initiative, resourcefulness and works through issues independently in as much as possible and effectively collaborates when appropriate
• Serves as a resource to account teams to educate and provide strategic counsel on social and influencer programs
• Proactively seeks continued education including via social platform trainings and external social and digitals skill-building courses
• Assists in onboarding new specialty team members and account team members to best practices for working with social team

Qualifications

• Bachelor's degree, preferably in communications, marketing, digital, business or health / science related field or equivalent experience
• 7-10 years' communications or related marketing / advocacy / digital / social / health experience; partnership, US/global health issues or health product communications experience preferred